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![]() ![]() Other owners have included Gulf & Western and ITT Inc. Miss USA has been owned and operated by a variety of corporate interests since the Catalina company founded the event. View Gallery: Miss USA 2020: Miss Mississippi Asya Branch wins, see highlights Who has previously owned Miss USA? Miss USA 2020: Pageant at Graceland crowns winner Asya Branch from Elvis' home state As a result, an enraged Catalina went off and started a competing event, and thus Miss USA was born - launching its first pageant in 1952 in Long Beach, California.Ĭatalina would also create the Miss Universe pageant, which has become the world's most watched beauty competition, airing in 190 different countries annually. The Miss America pageant organizers, under pressure from Catalina, urged Betbeze to reconsider but she refused and held her ground. Due to her conservative background, Betbeze refused to pose in a swimsuit after she won the title, which was a problem as one of Miss America's big sponsors was Catalina Swimwear. Miss USA got its start thanks to the defiance of an Alabama woman named Yolande Betbeze.īetbeze, who had been educated in a convent school, won Miss America in 1950. Miss USA actually originates from the Miss America contest, and there are key differences between the pageants, such as contestants’ ages, pageant attire and performance requirements. ![]()
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